About Us
FROM THE BEGINNING, OUR MISSION HAS BEEN FINE JEWELRY FOR EVERY DAY, FOR OUR DAMN SELVES.
We believe in jewelry as an expression of self: that it can mean whatever you want; that you can wear it when you want, buy it when you want, gift it, celebrate with it, reward yourself with it and keep it forever.
It all started with an instinct. A belief. De Orra was a thought back in 2021,now it all turning into reality. I realized that representations of femininity were changing and multiplying. I wanted to offer luxurious jewelry that reflected the spirit of the free, confident women I saw appearing. I wanted to offer luxury jewelry to give them more confidence and the strength to take their ambitions even further. De Orra is on a mission to reflect the way you deserve!
– Aparna Hizli, CEO
"DeOrra" The Name of the Divine Radiance
In the beginning, when the world was young and light was just a whisper in the void, the Divine Weaver spoke a single name into existence: DeOrra. It was not merely a sound, but a vibration — a shimmering resonance of celestial energy and elegance. The name DeOrra carried within it the essence of light and spirit, a beacon of beauty that transcended time and form.
As the stars formed and the earth took shape, whispers of DeOrra lingered in the air, a secret known only to the wind and the deep waters. When humankind emerged, they felt a pull towards this name, though its meaning eluded them. Some said it meant “Light of the Divine,” others whispered it translated to “Gift of the Heavens,” and a few believed it signified “The Glow of the Soul.” Yet all agreed: it was a name of power, beauty, and grace.
Generations later, artisans and visionaries sought to capture this ancient, luminous essence in tangible form. Thus was born the jewelry house DeOrra — a brand dedicated to translating the divine resonance of DeOrra into exquisite adornments. Each creation is infused with light, designed to awaken the wearer’s inner divinity.
The pieces are not merely ornaments but symbols of connection — between wearer and cosmos, between soul and creation. With each curve of gold and flicker of gemstone, DeOrra jewelry reminds us that we are not separate from the divine but expressions of its radiant name.
DeOrra is not just a brand. It is a whisper of the heavens, a celebration of the divine spark within all of us.
Behind The Brand
At DeOrra, our creations are more than just jewelry—they’re expressions of passion, craftsmanship, and dedication. Our team comprises talented individuals who bring each piece to life, ensuring that every item tells its own unique story.
Aparna Hizli
With a keen eye for detail and a love for timeless elegance, Aparna leads our design team. Drawing inspiration from nature, she ensures that each design resonates with our brand's ethos.
Manoranjan Hizli
Manoranjan brings over 25+ years of experience in jewelry making. Their expertise in jewelry techniques, guarantees that every piece meets the highest standards of quality and artistry.
Dipak Raval
Building and nurturing relationships with our community is at the heart of Dipak's role. Organizing events, collaborations, and outreach programs, he ensures our brand remains connected and responsive to our audience.
